Today, A.P. Moller-Maersk has released this press release:

What is HTML0? Maersk developed a reliable, end-to-end system to move the cherries of Chile from Chile to China.

The clientThe customer is the largest Chinese exporter and importer of fruit. The company operates more than 10 wholesale outlets in China and provides loads of fresh, high-quality fruit every throughout the day! Through this process, they provide thousands of stores and shops selling fruits. Fresh fruits from their farms are still a hit with the millions of people who purchase their products worldwide.

The client aims to turn into a top-quality fruit buyer and sought an experienced logistics provider who could provide fresh fruit to and from far-off lands. Given our capabilities and experience our capabilities, we were entrusted by the client with the task of delivering fresh cherries from Chile to celebrate the Chinese New Year.

A multi-faceted challenge

Low efficacy

The length of a multiple-linked (fragmented) distribution chain means that more time was at the nodes to negotiate. It affected the mobility of supply chains and reduced overall efficiency of logistics. This increased the duration of transportation for items that is as crucial like cherries.

Information Asymmetry

The many links in the supply chain disrupted circulation of information. The information that was available across the various linkages, was not available to all stakeholders. The visibility of the supply chain was poor since different links couldn’t cooperate with each other. This is why the supply chain was unable to respond to changes in demand quickly. Lack of coordination between all the connections made the whole supply chain vulnerable to bottlenecks.

In the absence of a customized solution

The logistics market in general offered regularised goods. The absence of a solution which met the needs of clients at a certain moment, and on a certain way, and limited optimization of the supply chain.

Simply put, our client couldn’t know the condition of cherries at the time of their arrival in China.

One-of-a-kind technology

The intricacy of supply chains necessitated a custom-designed end-to-end logistics system that would keep the freshness of cherries all the way from Chile up to China.

Utilizing an integrated strategy using an integrated approach, we provided the client with the customer a custom-made five-step system which was a successful blend from Our Ocean and Inland Transport, Customs Services and digital innovations. The solution we provided to the customer offered many advantages.

The client was very pleased with the stability of our comprehensive solution. Our end-to-end integration of solutions, such as a the single booking window that we offer in Chile and customs clearance within China and the delivery to the local market was a huge hit with the client and suppliers.

The chartered vessel offered producers of cherries in Chile an unbeatable logistics route and helped establish the client’s reputation as a market leader. In the wake of the effectiveness of the service that the customer has reimagined the logistics that connects Chile and China to transport agro products.

For further information, click here.