Over the course of eight days, the huge LED screen of the Nasdaq Tower located in Times Square will be lit to reflect the hues of European fruit and vegetables. This campaign’s placement in this particular area is designed specifically to amplify the message and to associate European goods with values like quality, pleasure and dependability.

“Thanks to its location,” said Luca Mari, CSO Italy marketing director, “this space guarantees an incredible visual appeal that catches people’s attention by captivating pictures that convey the sense of freshness, quality and authenticity while ensuring unbeatable reach, reaching a vast audience of thousands of tourists, residents as well as professionals daily. Furthermore that the impact of the media on Times Square generates a multiplier result, creating a huge reflection on social media and other digital platforms where users are quick to share photos and videos to further increase its reach.”

This is the culmination of an initiative that was able to convey the fundamental value of European fruit and vegetables with confidence and vigor since February 2022. The setting up on Nasdaq Tower Nasdaq Tower is a final dedication of unimaginable impact that can seal a pathway that promotes globalization with elegance and lasting impression creating a permanent mark over one of globe’s most renowned venues.

CSO Italy Source CSO Italy