Tiktok helps increase the sale of Tasmanian cherries via live streaming to Asia

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TikTok is emerging as an innovative platform to sell Tasmanian cherries direct to consumers from Asia. By live stream, vendors communicate customers in real-time by answering questions, and also facilitating quick transactions. This way of selling that was outlined by Chinese importer Jack Wang, has proven to be extremely effective by using just one TikTokker capable of selling more than 1,000 containers of cherries within a matter of minutes. This method ensures delivery of fresh, ripe cherries directly from Tasmanian orchards directly to the customer’s doorstep.

Jack Wang, who has temporarily moved into the Tasmanian Huon Valley to collaborate with Lucaston Park Orchards owner Matt Griggs is in charge of the process of selecting and packing for a speedy shipment for mainland China. The collaboration leverages the efficacy of express delivery service that are available in China with delivery promises of within the next 48 hours. The attraction of Tasmanian cherries that are available on TikTok in particular its size, shining and their red-colored color is significant, particularly due to the upcoming Lunar New Year, a popular time for Australian the fruit industry.

Collaboration with Wang and Griggs illustrates the power of social media sites like TikTok to transform traditional selling of fruit strategies. The innovative method is not just attracting media attention, but also boosts the excitement around Tasmanian cherries. It is able to transport the fruit to China quickly, the collaboration emphasizes the importance of freshness and high-quality in generating demand from consumers which sets Tasmanian cherries out in the market.

Source: ABC News

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