Wonderful Seedless Lemons has launched the nation’s first multi-million-dollar national advertising campaign “Lemons with seeds are annoying,” highlighting the small yet constant frustrations associated by consuming lemon seeds. Whether you’re trying to remove them from drinks, removing them of food items, or creating every squeeze an inconvenience. This campaign features a set of eight witty commercials which demonstrate how lemon seeds are equally annoying as office interruptions as well as inconsiderate parkers, taxicab thieves and button pushers, infringements of privacy, and much more.
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“Lemon consumers are used to a life with seeds however, they’re an inconvenience that nobody wants to be,” said Jennifer Hirano Vice President of Marketing of The Wonderful Company. “We’re thrilled to present Wonderful Seedless Lemons to the market and let them see the positive aspect of living without seeds with this fun and creative.”
Amazing Seedless Lemons are a selection of non-GMO Project verified 100% naturally seeds-free lemons grown in the United States. Through years of research into different lemon buds, and following the traditional methods of agriculture Farmers in Australia as well as South Africa discovered seedless lemon trees in their orchards. The Wonderful Seedless Lemons partnered with farmers to plant more trees and introduce seedless lemons to North America. Presently, Wonderful Seedless Lemons are all year round, and have national distribution in the top retail stores across America.
“Lemons With Seeds are Annoying” will air on Connected TV and streaming videos (YouTube) The campaign will the message will be promoted via printing, social media as well as podcasts. The creative team from Wonderful Agency, led by Chief Creative Officer Bobby Pearce, developed the campaign.
“From uncomfortable strangers who lack social sensitivity to sloppy parking lotters, this campaign demonstrates the fact that a lemon with seeds can cause as much annoyance like the everyday interruptions that life brings,” Pearce said. “Our objective was to let viewers experience the simple impact that seedsless lemons can bring.”
Fantastic Seedless Lemons are juicier fresh, zingy and seeds-free. Without any preparation, Wonderful Seedless Lemons are effortlessly incorporated into meals or drinks for a splash of the flavor and color without weighting the dish down as they are cholesterol-, fat-, and sodium-free.
Through the years the lemon has become the staple of every kitchen for making cocktails, cooking cleaning, cocktails, and much more. Due to the increasing demand for simplicity, wonderful Seedless Lemons have become more sought-after. In a worldwide study conducted by Euromonitor the majority of customers are ready to pay more money in order to save time. This makes Wonderful Seedless Lemons a perfect choice for cooks with busy schedules who want to stay clear of annoying seeds. This is why the company has seen 30% volume growth in the past three years in the last three years, and will continue to grow until 2021. Furthermore, Wonderful Seedless Lemons have produced significant gains in the category of lemons. They account for the majority of growing the lemon category in bagged form in three consecutive years.
The most delicious Seedless Lemons can be purchased all year in bags of 1 lb, 2 lb 3 lb, and 5-lb bags available at Whole Foods, Trader Joe’s, Walmart, Kroger, certain Costco outlets, as well as other retailers of groceries across the country.
For further information:
Anessa Quintanilla
The Wonderful Company
[email protected]
www.wonderfulseedlesslemons.com
Source: The Plantations International Agroforestry Group of Companies