The horticulture industry’s data revolution in Australia is revealed

by

In an important step, Hort Innovation is opening users to the latest and complete Australian fruit, vegetable, and nuts consumer information via a brand-new platform, Hort IQ.

With Hort IQ, farmers can gain an knowledge of market dynamics, buying patterns, and perceptions of consumers regarding fruits, vegetables and nuts. Hort Innovation chief executive officer Brett Fifield said the launch of Hort IQ heralds a new period for the industry of horticulture and will help growers reach an entirely new level of customer knowledge through the use of the latest data and information.

“Understanding the way that consumers behave in their thoughts, attitudes and actions towards the horticultural products is a crucial element in increasing the demand in both global and local markets for Australian products in the horticulture industry. The introduction of this simple self-service platform will provide Australian producers with the capability to monitor consumer behavior providing their businesses with the information they need to grow their business,” Fifield said.

Australian Macadamias Marketing manager Jacqui Price has said that Hort IQ gives growers the information and insight they require to ensure they are profitable. “Access to deep insights into consumers can help growers make better decision-making. Through understanding the preferences of consumers and purchasing habits We can better serve the demands of our customers and offer top-quality, fresh and high-quality products that is in line with what consumers look for in the supermarket.”

The platform’s foundation is an array of data-related projects which monitor the way Australians consider, feel and behave with regard to the freshest produce through research collaborations that include Fiftyfive5 as well as Nielsen IQ.

Director of Fiftyfive5 Cori Hodge has said that the platform has important and useful insights that can be applied to the industry. “Over 10,000 customers were surveyed from the beginning of our study and these insights help us to address vital questions in the industry of horticulture. How do consumers’ behavior change as time passes? What do changing expectations influence the future demand for products from the horticulture industry? What attitudes towards horticulture determine purchase behavior? What are the challenges and potential growth opportunities?” Hodge declared.

The access to HortIQ can be accessed by those who are involved in the growth sales, marketing, and the development of Australian the horticulture industry. Find out if you are eligible by signing up on www.hortiq.com.au.

More information is available here:

Lauren Jones

Hort Innovation

Tel: 0427 140 765

[email protected]

www.horticulture.com.au

Related Agroforestry News Posts:

  1. Avocados Australia’s Regional Forum to boost avocado exports In the financial year 2022-23, Australian avocado growers/exporters exported 10,736 tonnes of fresh avocados for export to markets in the world. Avocados Australia is working on growing that number year on year. To achieve this goal, they have launched an...
  2. Australia’s updated Pacific Australia Labour Mobility scheme causes concern for the industry Changes in the Pacific Australia Labour Mobility (PALM) program have caused a sense of anxiety from advocates of Pacific Islanders. Pacific Islander workforce. These changes, which are targeted at protecting workers may trigger a darker section of the Australian past....
  3. Report on photos Hort Connection 2023 Hort Connections 2023 was brought to an end last night, by hosting a gala dinner as well as industry awards. A complete list of winners are listed below. This year, the exhibitor’s were talking about how to automate packing lines,...
  4. Supply chain research for delivering Gold and green standard avocados to clients Western Australian avocados will feature in the next part of a nationwide research initiative to manage the risks of supply chains to provide higher quality, more consistent fruits that meet the demands of consumers reduces waste, and makes the most...
  5. Plans underway for Australia’s biggest vertically-integrated exotic mushroom farm in South Australia One of the most well-known automobile manufacturing facilities located in South Australia is set to be one of the most manufacturing facilities for exotic mushrooms worldwide. Earlier this year, the Epicurean Food Group announced Holden’s old vehicle painting plant in...

Source: The Plantations International Agroforestry Group of Companies