“Since the introduction of our brand new name, sales have risen by 36%.”

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Global Star, a Saudi Arabian manufacturer and importer of fresh fruits and vegetables is revealing its brand new branding identity Delizia (r) In a statement released by Chief Executive Officer Stephano Iorini. In the words of Iorini, “the brand symbolizes our passion for quality, innovation and excellence as well as the wide array of services and food items we offer for the kingdom of Saudi Arabia, Bahrain, the United Arab Emirates and beyond.”

Delizia’s launch coincides with the booming market for fruit distribution across the Gulf countries, accompanied by changing market conditions and a nation-wide desire to grow locally. Bilal Javaid, the Sales Manager of Global Star, explains how Delizia (r) can be found in the new environment.

Javaid explained to FreshPlaza, “We have identified two major needs within the market for fresh produce within the Gulf countries. In the first place, quality is now increasingly a crucial element in satisfying customer demands. Customers are becoming more demanding and particular about the goods they purchase as well as the products they purchase and services they utilize. They expect reliable, well-constructed products that exceed their expectations and meet their commitments.”

Javaid adds: “Secondly, personalization is becoming more important for customers. Customers are seeking services that are tailored to their individual requirements, desires as well as values. In a connected and data-driven society, consumers are expecting brands to get to know the individuality of their customers and provide them with appropriate and relevant interactions.”

To address these requirements, Global Star, through the Delizia (r) name brand will be putting itself into the top segment of its market, specifically by offering high-end retailers as well as online shopping platforms, Javaid adds. “Saudi Arabia and the Gulf countries as a whole is a highly active market with various customers, like Cash VAN, Modern Trade, HORECA & wholesale with different consumer profiles and experience that range from large family-sized choices to smaller portions. We can operate with a wide range of sizes, as well as a variety of products that are fresh. There is a growing trend towards electronic shopping and e-commerce sites.”

“Customer feedback and sales numbers confirm our decision-making process,” enthuses Javaid. “Since we introduced the Delizia (r) label in the year 2000 and focused on the correct position and approach to customers and with the support of successful business partners and our sales personnel and have been striving for substantial growth in sales; to the present, we’ve managed to achieve an increase of 36% over the previous year’s sales.”

Javaid Conclusions “In in addition to the premium variety of fruit and vegetable company, Global Star has also launched local production to meet the goal of producing locally, as part of the Vision 2030 strategy for Saudi Arabia. Our experience in the production of local red papayas has proven highly profitable. In Ecuador as well as India we’ve formed relationships with a select group of farmers to grow and pack our bananas. In Spain, Morocco, Egypt, South Africa, and Greece We work with reliable partners to grow and package a range of citrus fruit. In China as well as Vietnam the partners we work with produce as well as pack ginger and garlic. Additionally, we work with our partners from Italy, Poland, and Greece in order to pack and produce our tasty apples.”

More details:

Bilal Javaid

Global Star

Tel: +966 58 311 2266

Email: Bilal.javaid@fresh-globalstar.com

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Source: The Plantations International Agroforestry Group of Companies