Rijk Zwaan shares his knowledge at Berlin activities and in the Retail Centre

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Rijk Zwaan looks forward to welcoming guests attending the trade show in Berlin at its booth (Hall 1.2 and Stand D-13) to discuss what kind of commitment to care will aid partners in the constantly changing market. The experts of the vegetable and fruit breeding business will also be a part of various events held in Berlin. For greater knowledge sharing, clients as well as partners can register to go to the Retail Centre which is the business’s own retail location located in Berlin.

Action of advocacy by amplifying voices of flower and produce

The initial event that involves Rijk Zwaan will be the panel discussion ‘Advocacy in Action’ taking place at the Berlin Marriot Hotel on the morning before Fruit Logistica gets underway. Jan Doldersum, Manager Chain & Retail at Rijk Zwaan, will be joined by Steve Alaerts, Hein Deprez and Maria Wieloch to discuss what advocacy in the fresh fruit industry means for the company. The attendees will discover the power of their voices to be influential in shaping policies, create positive changes, and ensure an exciting future for the business.

Thursday 4 February 15.15-15.40 15:15 – 15.40 Berlin Marriot Hotel

Fresh fruits and vegetables designed by

The first day of the first day of Fruit Logistica, Rijk Zwaan will be part of the panel discussion which will focus on the latest innovations in fresh fruit. The lively panel will discuss what advanced breeder techniques could impact the future of this category. One of the panelists includes Bauke van Lenteren who is marketing Specialist Convenience & Leafies at Rijk Zwaan. The panel will discuss how innovative kinds of fruit and vegetables will meet the needs of today and in the future. problems and satisfy the requirements of a changing environment.

Wednesday 5 February 11.30-12.30 — Fresh Produce Forum (Hall 23 | F-01)

A sustainable, innovative pepper category

Heleen van Rijn-Wassenaar from marketing specialist for Peppers in Rijk Zwaan, will speak in the Future Lab on the second day of Fruit Logistica. She will discuss the vast possibilities of the pepper category with regard to variety of taste, genetic diversity and brand recognition. The speaker will update the audience on the latest developments with regard to the sustainability of organic and sustainable production in this area. Based on her experience in marketing and citing examples like the award-winning flavorful, snack-size and delicious chili Tatayoyo, Heleen will provide an inspiration to the pepper category to be as creative like the tomato category was over the past twenty years.

Friday 6 February 12.00-12.30 (Closed) Future Lab (Hall 7.2a | B-10)

Visit Rijk Zwaan Retail Centre

Go to at the Rijk Zwaan Retail Centre located in Berlin. All of the ranges are displayed, with the latest eco-friendly packaging. The visitors to the Retail Centre will be able to discover their personal taste profiling, as well as learn more information about ECF Farmsystems, developer and producer of aquaponics food production systems that cater to food retailers. Partners can sign up via Fruit Logistica 2025 – Registration.


Visit Rijk Zwaan in Hall 1.2, D-13 at Fruit Logistica 2025.

More information is available here:

Rijk Zwaan

Tel: +31 174 53 23 00

[email protected]

www.rijkzwaan.com

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Source: The Plantations International Agroforestry Group of Companies