Planasa expands its presence in China by purchasing a 100 percent share of the local subsidiary

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Planasa, a berry genetics firm recently purchased by German EW Group, the conglomerate EW Group, has closed an agreement to purchase the remaining 50 percent share held by its partner in China The Dabilly Brothers Martin Thomas and Martin Thomas Dabilly, securing full control of the company.


(Middle) Michael Brinkmann, CEO as well as Roberto Cabezas, Planasa’s Corporate Director of Strategic Planning, M&A and Business Development. On their side they are the Dabilly brothers Martin and Thomas the Planasa’s business partners from Meiming.

This is a step forward for Planasa’s position within the huge and rapidly growing blueberry Chinese market. The company’s Chinese company, Meiming, focuses on the commercialization and cultivation of the blueberry varieties from Planasa and exclusively caters to clients that have a significant local presence. In the last 3 years Meiming was able to witness remarkable growth, mostly due to the popularity of blueberry varieties within China. Chinese market.

Michael Brinkmann, the CEO of Planasa and Planasa’s CEO, expressed his gratitude appreciation and admiration for the admirable efforts made by the Dabilly brothers in their leadership of the company. The CEO also highlighted the company’s present preparations for the next expansion phase, which is a reflection of Planasa’s dedication to expanding its reach across the globe.


The new Planasa general manager for China, Jeffrey Fan, takes a picture with a member his team during the most recent Asia Fruit Logistica fair.

In order to lead this phase, Planasa has appointed Jeffrey Fan as its new Director of Operations. He has a wealth of expertise and experience this role and has an impressive track record of success in the business. The primary task of his position is to establish Planasa as an important company in the market for fresh blueberries and to strengthen the firm’s DNA presence within China.

This company is therefore continuing its expansion strategy, which places it within the agri-food industry with a focus on the creation of the next variety of red fruits by making application of modern technology with conventional crossing methods.

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Planasa

Email: pcrespo@planasa.com

www.planasa.com/about-us

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Source: The Plantations International Agroforestry Group of Companies