Iranian fruit are in increasing demand throughout South Asia, particularly in Pakistan which is a significant market for pomegranates. the climatic conditions are negatively impacting the production. Morteza Khanouki from the marketing department and sales manager at Farmerz discusses the state of the market.

Morteza declares: “Iran is the world’s third-largest producer of pomegranates. It has the cultivation area being 90,000 acres. In the past, Iran is where you can find the pomegranate and the fruit is believed to have a religious significance to Iranians as well as being widely consumed on holidays, resulting in a high demand for the local market. In foreign markets, the use of the pomegranates is a significant aspect of the culture in all of the South Asian region, as is the case in India as well as Pakistan.”

The extremely high demand of pomegranates in the backdrop of declining manufacturing of pomegranates in South Asia, is opening opportunities for new markets to Iranian exporters. Morteza describes: “Iranian pomegranates are exported to Russia as well as to the United Arab Emirates, Qatar as well as Oman. Some varieties of ours to India which is a major producer nation in the pomegranate business. Today, however, due to recurring flooding that has disrupted production across South Asia, we see the possibility of new growth.”

The markets are shifting to Iran due to the high quality of the products” says Morteza. “We offer a variety of pomegranates that have different appearance and flavors, available during different periods of the season. There are 10 most popular varieties, separated in late and early varieties. These help us supply fresh fruit for our clients. The yields vary between 15 tonnes per hectare, up to 100 tons according to the region of operation, the type of fruit, and variety. The season kicks off at the end of October and runs through the final week of December. Export calendars run until April.”

The exporter says: “At Farmerz, we cultivate 50 ha of pomegranates that yielded 15 tonnes per hectare this year. We anticipate a yield of 40-50 tonnes for next year. This dramatic improvement in our productivity can be attributed to the nature of our trees being younger last year. Our company continues to provide our markets of the past, particularly Russia as well as those of the Arabian Peninsula countries. We also plan to keep track of the growth of South Asian markets, particularly Pakistan.”

More information is available here:

Morteza Khanouki

Farmerz

Tel: +989131995805 / +989131995805 / +989131995808

E-mail: m.khanouki@atsafa.com

www.farmerz.ir/en/home