After the success of the launch of Fyffes the brand’s consumer product Trudi’s the brand in October last year Fyffes is now set to present its new campaign during Fruit Logistica. The event promises visitors an unforgettable experience, offering an intimate experience of the company.

“Rooted in extensive consumer studies, the Trudi’s brand is founded on the consumer’s need to make sure that the fruits they consume are beneficial to the communities they live in and the life of the people working in cultivating. The Trudi’s tagline is “Good fruit, doing good’ and reflects the company’s commitment to empower women, ensuring quality education and enhancing nutrition within the areas where the Fyffes’ farms and the farm of their suppliers operate,” notes the company in a press release.

This week this week, in Berlin, Fyffes is set to hold strategic talks with its retailers. Priority will be on communicating Trudi’s unique selling point that is backed by an extensive market strategy, as well as the an extensive activation of marketing. It is not just to increase awareness among consumers however, but to also strategically increase the traffic to and encourage conversions for Trudi’s on market share in European market.

Fyffes participation in Fruit Logistica marks a pivotal event for the branding, which is in line with Trudi’s commitment to the highest standards as well as social responsability. With this innovative campaign, Fyffes aims to further consolidate the position of Trudi as the top consumer brand that does provides premium products as well as actively aids improving the lives of people around the world.

Fyffes will be present at Fruit Logistica in Berlin at Hall 5.2 at stand A30.

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Raquel Sanchez

Fyffes

Email: rasanchez@fyffes.com

www.fyffes.com