The staff at Reid Fruits are familiar faces at Asia Fruit Logistica, having held a booth there each year since the year 2012. Reid Fruits’ primary Asian trade partners for its cherries include Hong Kong, Taiwan, China, Thailand, Vietnam, Malaysia and Japan.
“The quantity of fruit we ship to markets vary from year season based on economic conditions. However, the last year Thailand witnessed the highest growth in our sales. Additionally, we experienced a huge rise in our exports to the USA this season, and we hope to keep this up for the upcoming season,” explains Tony Coad Director in charge of Marketing and Sales at Reid Fruits.
It’s a good thing for Reid Fruits, who grow cherries in Tasmania in a recognised Pest Free Area – this implies they are able to export into virtually every market without the need to use any post-harvest treatment.
The Reid Fruit’s Gold Kangaroo brand and range of packaging has been recognized globally for its premium quality cherries. and the packaging includes:
- Gold Kangaroo 1kg box, 2kg box
- Foil Kangaroo 2kg box
- Signature Collection box 2kg
- Red Kangaroo 2kg box, 5kg box
“We remain in partnership with laava as well as their revolutionary smart Fingerpint(tm) technological innovation that allows consumers to scan their smartphones for the code that is unique to each package of Reid Fruits cherries to check that they’re genuine. In addition, by scanning the code, customers can find out more information on our Reid Fruits story and our high-quality Tasmanian cherries. The public can find out more information about ways to verify whether the genuineness of Reid Fruits cherries through our website or search for the information on Our authentic WeChat or LRB accounts.
“We will continue to cooperate in conjunction with Source Certain and their proprietary technology called TSW Trace(tm) which utilizes the most advanced chemical analysis techniques to verify forensically the product’s original source.
“Over the course of three seasons with this technology, Source Certain and the Source Certain team have established an extensive database that allows us to verify and trace our cherry’s source from our orchards to the individual ones we have. In the coming year, we are also going to continue more market verification as well as investigation into supply chain.”
While it’s still in mid-winter in Tasmania but it’s going to be spring, and Tony and his team are anticipating another great year of the cherry, which will start in December.
“A significant project in this time of off for Reid Fruits has been an upgrading of our packing facility that also includes the addition of a packing shed that will allow the construction of a brand new grader. This is a major growth in the capacity of our packing as well as the latest technology for sorting and grading. The second stage of the project is scheduled for 2025 and will see further packing capacity being added.”
Reid Fruits will at Asia Fruit Logistica in Hall 3-U51
For further information, click here.
Tony Coad
Reid Fruits
Tel: +61 439 776 717
[email protected]
www.reidfruits.com