Over 250 licensees of growers retail outlets and media partners gathered with Sun World International for their Midto late-season Table Grape Field Day the 22nd of August at the Center for Innovation in Wasco, California. The event annually included licensed growers distributors, importers retailers, media partners and importers across the globe to witness firsthand how Sun World brings innovative new table grape varieties onto the markets.
“Sun the World’s Field Day was a milestone in our history, when we launched to the world epic Crisp(r) as well as the Applause(tm) brand names. “It was a pleasure to introduce the two brands to over 250 of our business partners all over the world. We’re looking forward to seeing these brands rise in popularity over the next few years, with the increase in production worldwide.,” said Jennifer Sanchez Vice President of marketing for Sun World.
Sun World shared a behind-the-scenes glimpse of their semi-commercial, commercial and pipeline varieties of grapes in commercial vineyards and on their test blocks located at the Center for Innovation. Sun World partners saw work underway to design and release consumer-friendly, cultivator-friendly table grape varieties, like Sun World’s most recent brand names, EPIC CRISP(r) and APPLAUSE(tm). The new brands allow manufacturers, marketers and retailers to grow sales by providing customers and retailers a premium food, consistent and delicious experiences.
“It was a privilege to be among the very first crowd to get access towards the Epic Crisp and Applause branding during the Sun World Field Day. New developments are taking place within the world of table grapes and we are looking at the future with anticipation,” said Mecia Petersen as Chief Executive Officer of the South African Table Grape Industry.
Field Day Field Day allowed licensed growers and marketing professionals to observe middle-to-late-season varieties with a similar setting like what they experience in their vineyards. This helped them make better informed choices about the future plantations they will make. Sun World also brought together agricultural technology and industry partners that shared their unique offerings to participants.
Apart from exploring the latest types of grapes, participants were able to experience the future of farming with Tortuga’s advanced automated robots harvesting the grapes from Sun World’s fields. It was something that is a first for several.
Elena Hernandez, Director of Global Marketing Insights at Sun World she shared early positive results of the worldwide Autumncrisp(r) launch of marketing and retail partnership. “We have all heard of and loved the grapes of Autumncrisp, and is the time to let consumers taste them and enjoy the grapes by naming them,” said Kyle Hackett President of Dayka & Hackett. “Sun World’s Autumncrisp wine marketing campaign demonstrated the power of strong partnerships between growers along with a well-organized retailing strategy can lift the quality of a product that is grown in a grapes to forefront of the consumer’s demand.”
For further information:
Jennifer Sanchez
Sun World International, LLC
Email: [email protected]
www.sun-world.com