Frutura is the world’s marketing and sales organization created to provide international customers with top-quality fruits every day of the year it has signed a license arrangement to The Coca-Cola Company. This marks the first time that The Coca-Cola Company has licensed one of their brands to usage in the fresh fruit segment. This agreement allows Frutura to utilize the Minute Maid and Simply brands and will be employed through Frutura’s Dayka & Hackett LLC. Simply is a brand that will be launching in the market as Simply brand will be entering the market under the name Simply Select(tm). Established in 2005, Dayka & Hackett (D&H) is a grower based in California, a manufacturer and retailer of high-quality fruits.

Initially:

• Simply Select will be used for D&H fresh citrus products in the United States.
• Minute Maid can be found to treat D&H grapes that are grown in the United States, and
• Minute Maid will be used to make D&H fresh grapes and citrus in Japan.

“Our firm is committed to providing consumers by providing top-quality products in every moment of their lives,” said Kayla Carlucci Director of Licensing and Associate Management at The Coca-Cola Company. “When we think about licensing one of our brands it is important to ensure the highest quality of the item that will carry our brand’s name is crucial, and so is the quality assurance that the licensee performs at each phase of the entire supply chain. We’re pleased to be doing the business of Frutura and think this could be the beginning of an excellent partnership.”

D&H has significantly enhanced its citrus offering, introducing areas that are top-quality in clementines citrus, lemons, limes and mangos. Additionally, D&H’s extensive selection of table grapes features the top-rated varieties across both red and green category of seedless grapes. Items featuring Coca-Cola’s Minute Maid and Simply Select imagery will integrate with the brand’s portfolio that D&H already has and are expected to be available at retailers in the 2nd quarter of 2023.

“Partnering with the renowned Coca-Cola Company, and their internationally recognized and renowned brand names, will be a pivotal event for us as well as for Frutura,” said Tim Dayka the Director at Dayka & Hackett, who created the agreement for licensing on behalf of Frutura. “This allows us to grow our reach by a significant amount because the brands are so popular with the discerning consumer.”

Contact:

Maureen Crow

Frutura Production

Tel: (+1) 626.616.0057

info@fruturaproduce.com

www.fruturaproduce.com