Mastronardi Produce has revealed its new product launches with the launch to Umami the Fifth Taste(r) for its award-winning line of snacks made from tomatoes in the vine. It brings a new flavour description in the Bombs(r) assortment, featuring the sweet and savory flavor that is in line with its current range of sweet flavors. The snacking tomato has an original red color and has been carefully nurtured to produce a tomato that is as stunning in the taste as it is in its appearance. Umami Bomb Umami Bomb is named after an Japanese word which has been employed throughout the West for describing a mysterious sweet flavor that isn’t in the conventional flavor categories of sweet salty, salty, sour or bitter, which is, “the fifth taste”.

“It’s not a coincidence to announce Umami the fifth Taste(r) in our 5th Bomb,” explains Paul Mastronardi president and Chief Executive Officer of Mastronardi Produce Ltd. “Umami is a unique and distinctive flavor that is sure to delight our loyal Bombs customers. We’re extremely excited to launch this product and to continue leading the way in development in the fastest-growing tomato industry.”

Similar to the other Bombs snacks, Umami tomatoes are ripened to perfection, then packed onto the vine for maximum taste and freshness. It is comprised of Flavor Bombs(r) as well as Sugar Bombs(r) Honey Bombs(tm) and Lolli Bombs(tm) that have created massive demand and an cult popularity among the public.

In the process of unveiling Umami to the public for the very first time during CPMA Attendees will have a glimpse of Umami’s Fifth Taste(tm) in the booth SUNSET #1021.

Contact:

Audra Macintyre Communications Specialist

Sunset/Mastronardi

Tel: 519-326-3218

audra.macintyre@sunsetgrown.com

www.sunsetgrown.com