Woolworths is one of the supermarket chains in New Zealand and Woolworths has revealed during the Horticulture NZ conference in Tauranga that they are experiencing an abundant supply of all local-grown fruits and vegetables at the first occasion since the chaos caused by Covid. The reason for this is the prolonged period of positive conditions for growing, which has resulted in an abundance of supply.

Glenn Bewly, head of Woolworths the horticulture and vegetable purchasing group, spoke of how to balance supply and demand, particularly with the economic challenges of today. A recent IPSOS NZ survey highlighted the cost of living as a major concern for consumers, and this situation will likely to continue in spite of recent shifts in the economy between deflation and inflation.

Bewly highlighted the importance of providing the best value for customers. He noted that the quality and high yields of crops from the growers allow an exceptional value for retail that has resulted in record-breaking sales. He acknowledged, however, the challenges in increasing consumption levels to meet the demands of availability, noting, “This has made for an extremely challenging market. Together, we’re trying to boost the amount of consumption of vegetables and fruits.”

Woolworths has made substantial investments in its distribution capabilities which includes the establishment of a brand new, state-of the-art fresh produce distribution center providing coverage across the country and maximizing the freshness and quality of its products. The company is also focusing on increasing the expertise of its staff and enthusiasm for the produce market by implementing its Cultivate program as well as its ‘The Fresh Commitment’ program.

Additionally, Woolworths is implementing chilled front-of-store displays for temperature-sensitive products like strawberries, aiming to improve shelf life and product quality for consumers. “We are aware that for delicate lines that spending time in a cold setting can have a negative influence on shelf-life,” Bewly explained.

The source: RuralNews