A market for berries that is very active, the consumption of Nergi(r) mini kiwifruit has been increasing quickly throughout Northern European market. “The sweetness and tart flavour that comes from Nergi mini kiwifruit provides kids and adults alike a taste of savoury pleasure”.

Favorable development prospects

People in Germany as well as Scandinavia are extremely excited regarding Nergi(r) fruits and miniature Kiwifruit. Retail chains of all sizes are quick to promote Nergi(r) fruit berries, and people are catching on to the new trend. Some consumers are all about healthy eating and having a the delicious flavor, but other people are more concerned with ease of use. The consumers are in France as well as Italy are gaining knowledge of the products slower, however their consumption practices are shifting and the future looks promising.

The market is open from mid-August until the middle of November

The time frame for marketing is the middle of August to mid-November according to the company’s requirements for quality. Over 10 million 125g bags will hit shelves in the coming year, mostly made from Portuguese, Italian, and French orchards.

“Small fruits, Maximum Effects”

Marketing teams have allocated significant promotional budgets in order to boost awareness of the brand through social networks especially through a community of European influential people. This year, the company has focused its efforts around a brand new idea “Small Fruits, Maxi Effects”.

The promotion is conducted close to the buyer, using specific campaigns for each market in order to increase their purchasing.

Nergi is an owned brand by Sofruileg and is licensed by Sofruileg. Nergi mini kiwifruits are sold by three sales representatives who are authorized: Ortofruit Italia (Italy), Portprimland (Portugal), and Primland (France).

More information is available here:

Jean-Pierre Caruel

Sofruileg

Tel. : +33 06 13 89 14 33

[email protected]

www.nergi.info