Iberian Premium Fruits has acquired The Natural Hand, a Valencian firm that is devoted to commercialization and production of citrus and kakis fruits and has the goal to become an European market leader in the production and distribution of high-quality mandarins and oranges but also other items.

35percent of product for The Natural Hand, a company that produces fruit and vegetables, specializing in high-quality kakis which is currently located in Albal which is located within The Spanish Province of Valencia and comes from the fields it own. The company has exported to Asian countries from 2013 and this change will enable The Natural Hand group to enter other markets in which it was currently not currently.

It’s worth mentioning it is Iberian Premium Fruits was born in the month of April 2023 following the merger between Llusar as well as Torres in 2021. These are two of the top companies with respect to premium oranges as well as mandarins market. In June 2023 V-ROS is the biggest specialist in clementines and leaves added to the group.

The incorporation of Valencian business The Natural Hand, the group will now have over 1200 acres of its own produce across Spain as well as South Africa and a range that includes more than 25 mandarin and orange varieties along with Kakis as well as other high-value items.

In addition, with its incorporation to The group, The Natural Hand is moving to new premises within the municipality of Alcacer which is located within the province of Valencia which covers 14,000 square metres that allows it to double its capacity for production. The result will be an area of 89,000 square meter of space that is split between Almenara, Chilches, Vilavella, Alquerias del Nino Perdido located in Castellon, the provincial capital of Castellon and a new location located in Alcacer located in Alcacer, a province in Valencia.

The company anticipates to grow by 15% during the current season 2024/2025 with a goal to hit 200 million euros in revenue due to the merger.

“In our group We are working to ensure the high quality, freshness, and distinctive taste of our oranges mangoes and various other fruit varieties provide us with an edge in this industry. Customers and customers get a distinct high-quality product that is available in a variety of forms. Most importantly is that we are a human and experienced team of experts who guarantee quality throughout the entire procedure, from the harvesting stage to the moment of sale.” claims Xavi Nolla, the General Director of Iberian Premium Fruits.

Then, Juan Carlos Martinez, Director of The Natural Hand, sees the integration into Iberian Premium Fruits as “the increase in the business that is needed to boost its exponential growth.”

The advisers of Iberian Premium Fruits were Deloitte as well as Anaford. As for The Natural Hand, advice is offered by Implica as well as PWC.

For additional information, click here:

Alba Soler

Iberian Premium Fruits

Tel. : +34 690 628 661

[email protected]

www.iberianpremiumfruits.com

Juan Carlos Martinez

Natural Hand Natural Hand

Hort de Calafre, 6

46470 Albal, Valencia. Spain

Tel. : +34960046320

[email protected]

www.thenaturalhand.com