Lidl in Germany will pay a premium for Fairtrade bananas

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The German discount store Lidl expressed its opinion on paying an additional price, also is known as “living wage” for bananas “Lidl is currently in the process of implementing a second important milestone in its range of bananas in collaboration with Fairtrade as well as the world-renowned Fairtrade certification firm Flocert Lidl will become the first retail store in Germany to provide its customers just bananas that come from plantations that Lidl will also pay a extra to guarantee the”living wages” as a reference for the workers of the production countries , while the retail price is the identical. It allows Lidl change into “Living Wage” bananas,” the German company said in its press representative.

“The price reported in the Latam Banana Task Force ( Lidl bananas priced at 0.95 euro cents per kilogram unsustainable, says Latam banana growers) is a limited period of time, offering three days to purchase our Rainforest Alliance labelled bananas. It has no impact on existing contracts that have price-fixed supplier contracts.”

Lidl added more details about their strategy for purchasing bananas as well as their approach to banana procurement and Fair Trade and Rainforest Alliance certifications:

“In every one of the Lidl locations, customers are able to choose from three varieties of banana: Organic Fairtrade banana, traditional bananas featuring Fairtrade certification , and conventional banana that bears the Rainforest Alliance seal. Our Organic Fairtrade bananas in Peru as well as Peru and the Dominican Republic. The origin of the product and the associated certifiability is made clear on the label of price for our clients.”

“Our organic banana is Fairtrade certified. Fair trade is a factor throughout the value chain, and across all production areas in the countries from which it originates. It is a requirement for environmental, social, economic as well as political standards to be met on banana plantations as well as among producers. This includes conformity with the safety and health standards for workers as well as sustainable farming practices.”

More information is available here:

Lidl

www.lidl.de

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Source: The Plantations International Agroforestry Group of Companies