JASA Packaging is taking a next step towards its international expansion with the opening of its new headquarters in Dubai. Peyman Waziri who will oversee this expansion, offers his thoughts on what Dubai is the perfect location for JASA’s next step and how it is in line with the rising demands for packaging products in Middle East. Middle East.

“Dubai was not picked by chance,” Peyman Waziri explains. “Over the last two decades, Dubai has evolved into an international logistics and trade infrastructure. Dubai is a access point to markets that are promising within the Middle East, such as Saudi Arabia, Qatar, and Kuwait and all three have been working hard to improve their supply of food. The countries are progressively investing into the importation of fruits or vegetables as well as other foods, which opens up huge possibilities for JASA. Our knowledge of environmentally sustainable and efficient packaging solutions is perfectly suited to the requirements of our customers.”

With an increasing emphasis on the safety of food and sustainable practices, Peyman sees enormous potential within the area. “Dubai is a great example for other cities in the region, which makes it an ideal choice to JASA to set up an office there. We would like to be as close to our clients to assist the best way we can.”

Peyman Waziri

Innovation and sustainability: Keys to successful outcomes

Peyman adds: “There’s a clear shift that is taking place across the Middle East toward more environmentally sustainable packaging options. Authorities, including those of the UAE as well as Saudi Arabia, are encouraging firms to implement environmentally friendly practices. Consider, for instance initiatives such as the “UAE Green Agenda’ or Saudi Vision 2030.’ Businesses in areas like agriculture and food processing have been looking at sustainable alternatives for a while which is why JASA can help provide precisely that.”

Local presence is what makes a distinction

According to Peyman that establishing an office locally in Dubai is essential to achieving growth in the region. “Having an office in Dubai will allow us to react quicker to the particular requirements and demands of the market in Dubai. We are able to interact closely with our customers by guiding them through the procedure, which helps build confidence. For the Middle East, personal contact as well as the creation of long-lasting connections are vital to the success of a business.”

“We work with local partners within the GCC region as well as Egypt to provide after-sales services as well as the setting up of our packaging production lines. It is a way to ensure that we do more than just sell goods but also provide support prior to, during and even after the installation. This way, we remove the stress from our clients: from assistance as well as installation to instruction. Our clients can count on JASA for more than an item, they get a full package. We handle everything, so that they can concentrate on their business, and we make sure the packaging process runs efficiently.”

JASA’s future JASA within the Middle East

Peyman is thrilled about the future of JASA within and around the Middle East. “We’ve established a solid base by participating in important exhibitions such as Gulfood Manufacturing and Saudi Agriculture. A growing need for automated weighing and packing in addition to green solutions for the region, offers huge potential. JASA already has clients in the region as well as a growing curiosity about JASA’s offerings. JASA can offer.”

“I really appreciate the bonds we form are more than just transactional business. In time, our customers begin to view us as the trusted friend, as if they were family. The trust we earn is essential to lasting, long-lasting partnerships.”

Final JASA’s contribution to sustainability in Middle East. Middle East

“I’m certain that JASA can play an important contribution to the next generation of packaging solutions for the Middle East,” Peyman says. “Our commitment to the development of sustainable, innovative, and customer service is perfectly in line with current trends in the market that are taking place in Dubai as well as the rest of the region. We’re not here just to expand, we’re here to make a an impact on our local supply chain for food by focusing on sustainability and efficacy.”