In anticipation of the upcoming New Moon, Natural Delights(r) has begun to equip their stores with a variety of two, fivepound, and 11-pound date boxes to fulfill the need that is driven by Muslim customers who are preparing for Ramadan. In accordance with the calendar of lunar cycles, the celebration begins on February 28th of this year. However, retailers are advised to start buying dates around the middle of February to stock up for the celebrations to come.

“Dates are typically eaten as an energy boost prior to sunrise in Ramadan as well as with other foods that help keep you energized throughout the entire day. For instance, coffee is a favorite morning routine and when it is paired with healthy nuts such as walnuts and almonds will give you a boost of caffeine but without any crash.” explained Amy Davis, RDN.

The stores are informed to be aware that Ramadan participants will begin acquiring dates around mid-February, so that they have enough for the celebrations in the coming months.

This is an excellent opportunity for retailers to cross-sell halal items such as Arabic coffee and nuts, as well as nut butters rice, as well as Middle Eastern spices to meet the increasing demands of Muslim consumers who are preparing for the month of eating fasts and feasts with family members.

“We’ve noticed a rising use of our mini and full-sized pallets that help to create attractive displays throughout Ramadan which results in higher revenues,” said David Baxter the vice president of sales and marketing for Natural Delights. “Our large red windows are a great way to attract Ramadan buyers, giving them the opportunity to create the space as a designated area to drive sales of dates and other items that are considered halal.”

This Ramadan the average Medjool dates sales increased by 31 percent in the segment, and the firm’s average weekly sales grew by 44 percent according to Circana information. The growing Muslim population within America U.S. has contributed to increasing awareness of Ramadan customs and practices all over the nation. Furthermore, thanks to the popularity of social media increasing numbers of Americans are getting more aware of Ramadan.

Be aware of the influence that social media has on people In order to counter the influence of social media, the company collaborates with Muslim creators in the production of food and lifestyle videos that celebrate Ramadan. The company also provides ambassador boxes to celebrities and also invests in television segments throughout the nation to increase awareness about the bulk boxes it offers. Retailers are urged to make use of these tools to promote their social media channels as well as their websites to help Ramadan consumers.

Bard Valley will offer display choices, such as bins with a co-branded logo like California Walnuts (above, right).

With a variety of options for display, such as large and mini-size pallets as well as custom-branded display bins that include California Walnuts, Natural Delights will position its offerings in order to cater to the growing culture consciousness and the growing demand for Ramadan.

To place a pallet or display order for merchandising and to find out more information about ways to increase date sales throughout Ramadan send an email to Alan Asbury at [email protected[email protected].

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Bard Valley Natural Delights

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https://www.naturaldelights.com/