“FruPay reduces the risk of exports because it transfers the price directly into the bank account of the seller”

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In 2021, Will Hill and business partner Ollie Morley-Fletcher launched their marketplace for digital goods FruPro. It has been a long time gone by since the first trial phase, and after interaction with users, FruPro has grown tremendously. FruPro is now home to 198 companies who use the platform, spread across 15 countries and 54 businesses trading in the month of. FruPro was backed by a variety of industry leaders who believed that FruPro was forming an online platform that would help make trading in fruits and vegetables easier.

“We see now that we have over 600,000 worth of trade monthly across 27 diverse products, ranging such as watermelons and tomatoes. FruPro offers two major services. One is FruPay is our quick payments. which pay suppliers within the 48 hours after receiving their invoices, which can be utilized for any fruit and veg sale, regardless of whether it happens through the platform or not. We also handle any excess suppliers may are carrying and utilize data to determine the best buyers.” stated Will Hill, Founder and Chief Revenue Officer.

Will say that it is growing every day and, in addition to trading products it also offers an online directory, a compliant messaging and tracking that keeps track of all the steps can easily be accessed through the dashboard. This includes images as well as PDF documents.

“We are seeing FruPro being utilized autonomously that is great. For our business, we’re planning to complete our first round of capital raising in the month of October in order to keep our work going in order to enhance the functionality of FruPro easier to use for the buyers as well as suppliers.”

Will stated that there have encountered some difficulties along the way However, they’ve taken note of the feedback from people who use the platform to help improve it. “We are incredibly supported by our team, which is an exceptional blend of Fresh Produce and technical talent.”

This week, for the first time, Herefordshire cherry will also be shipped to Europe using the platform that works together with an importer. The transaction is secured with FruPay which will reduce the risk of export process by placing the price of sale directly to the seller’s bank.

“The UK is short on cherries at the moment, however imported fruits that are sometimes of lower high-quality is reducing the value of cherries. There is a European market also is a bit sluggish, and exporting is a good idea as long as the UK market opens up and prices increase. The platform will continue to evolve it will provide this type of information that could provide an increased level of automation for finding consumers with the most competitive prices. We’re looking forward to watching this change, and we are hoping to help with exports of strawberry. Markets are sluggish in the present, however that may change over the next couple of weeks. We’ll continue to provide our suppliers the chance to participate in these markets.”

For further information:

William Hill

FruPro

Tel: +44 (0)7545 019 561

Email: will@frupro.com

frupro.com/

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Source: The Plantations International Agroforestry Group of Companies