The consumers appreciate the USDA Organic certification more often than any other organic certification on the marketplace, says an OTA survey that was released recently. the Organic Trade Association (OTA).

As opposed to the dozen declarations and certificates that can be found on different merchandise in our grocery aisles 90% of people are aware of organic certifications. This deep understanding of organic results in strong public trust. It is said that the USDA Organic seal is trusted by 70 percent of people and is the highest-rated of agriculture-related label, and second most reliable food label, just behind that of the American Heart Association’s famous checkmark.

“The outcomes of our poll were incredibly positive,” said Tom Chapman Co-CEO of OTA. “As organic products have increased in popularity with consumers and the advantages of organic products have become well-known, increasing the trust that organic certifications bring. This is why our efforts to uphold this trust and ensure that organic standards continue developing and strengthening are important.”

OTA has partnered together with Euromonitor International in a survey that was conducted in the month of December 2023, which included around 1,200 people all over the nation to assess the perceptions of today’s customers about organic and their desire to purchase USDA Organic products, as well as specific characteristics that come with organic the certification.

An examination of how organic fared against different assertions and certifications was conducted. Other food and drink assertions in the survey included local, natural and grass-fed. They were also raised with no any antibiotics, organic, free of pesticides hormone-free, free-range organically raised, free of allergens as well as fair trade, organic, and regenerative.

Customers place premium on organic

Organic food items typically command an extra cost over those that are not organic. This is due to a range of reasons, which include the fact that there are generally more costs to produce organic farming, such as costs for certification, more processing expenses, as well as the limited Federal support for organic farming as well as food production.

Nowadays, the price-conscious consumer considers organic the best claims on food that are most likely to justify the higher cost. If asked regarding the worth of different claims, organic was considered highest in the survey, with more than 60 percent of people saying that organic is a legitimate claim that warrants more expensive prices.

The OTA survey revealed that the more informed consumers are about organic products, the more inclined they are to shell out the extra costs. People who do not know about organic’s advantages often feel organic isn’t worth the higher price; however, this shifts dramatically after a person is aware of some benefits of organic products, like being free from GMOS growth hormones, antibiotics, as well as the majority of pesticides. The reason to spend higher for organic products increases up by 16 percentage points after the previously ignorant consumer has a better understanding of organic.

More information is available here:

Organic Trade Association

444 N. Capitol St. NW – Suite 445A

Washington D.C. 20001

Tel. : 202-643-4965

www.ota.com