Clarifruit has announced today that it is rebranding as Clarifresh and is pleased to celebrate two significant events: a new brand which revolutionizes the quality management process across all categories of fresh foods as well as the debut of a self-onboarding service designed for mid-sized and small businesses (SMB’s).

Since its beginnings, Clarifruit has specialized in inspections of the quality of produce using the latest AI technology and computers in order to make inspections more efficient and uniform for fruits and vegetables. Nowadays, the business is adapting to the needs of its customers by changing the definition of the concept of quality control for everything fresh. To reflect this new concept, the company is now rebranded as Clarifresh to reflect its purpose of assisting all fresh food producers.

“The Clarifresh brand name Clarifresh represents our passion for the latest technology and a greater commitment to providing solutions for every fresh category. This shift allows us to create even more benefit for our suppliers throughout the supply chain, which includes large grocery and wholesalers and for the whole industry,” said Elad Mardix co-founder and CEO of Clarifresh.

Clarifresh takes quality control to a whole new step with its improved platform that is designed to centralize and automate quality control of fresh fruits, meats fish, dairy and much more. The past few years, organizations have used a range of fragmented and specific category quality control processes which were laborious, inflexible as well as inconsistent. Clarifresh’s platform revolutionizes the way businesses manage their food through integrating quality-related methods for all fresh food categories using AI’s power in conjunction with computer vision.

• Centralized Quality Control: Food retailers as well as suppliers now have the ability to simplify their processes through a single sophisticated platform for managing the quality requirements for all kinds of food products that are fresh.
• Automated Precision: AI-driven insight remove subjective judgements, and ensure reliability and stability throughout the entire supply chain.
• Real-time intelligence: Companies get actionable information to cut operational waste, maximize operations and boost profits.

“The Food industry been operating in silos for a long time and fragmented systems struggle to keep up with the demands of modern times. Clarifresh’s upgraded platform is an integrated solution that turns the quality control process from a problem to an edge,” explained Mardix.

As well as its enterprise-class system, Clarifresh is launching a specially designed solution for small businesses. Smaller players, such as small-scale growers, distributors, as well as mid-sized retailers to benefit from the same automated automation, AI-powered technology and insight as the industry’s giants. If it’s a farm owned by a family or a regional chain of supermarkets using the SMB platform will ensure the quality of control is easily accessible as well as scalable and effective in any stage in the chain of supply.

By rebranding itself and launching a the expansion of its platform, Clarifresh is reaffirming its place as a leader in the fresh food market. Through empowering companies to provide top-quality goods to their customers Clarifresh will ensure a healthier better, faster-growing future for everyone.

Clarifresh will unveil a brand-new website which highlights the company’s expanded capabilities as well as its dedication to the latest technology. Come visit Clarifresh during Fruit Logistica 2025, Stand C-35, in Hall 3.1 on February 5-7 2025.

For further information, click here.

Talia Zimmerman

Clarifresh

Email: [email protected]

www.clarifresh.com