Armstrong is often referred to as the blueberry guy is at the top of Chile’s blueberry market growth for the past 15 years as he has witnessed its development as well as addressing new challenges. The business is not without fluctuations and ups, is now focusing on varietal replacement as well as the creation of distinct seals by the Blueberry Committee to enhance its image in the global market.

In 2008 in 2008, the Chilean blueberry industry took on major steps, with the focus on the US market even in season of non-season. It was the time of a series of initiatives to improve markets, create the highest standards for quality, and to ensure the future of the industry. Chilean Blueberry Committee Chilean Blueberry Committee was formed in 2009 with the intention to boost the use of the fruit, its quality, and security of the blueberry. Since its beginning it has witnessed the production increase from 40 tons to 17,000 tonnes through the 2020-2021 season.

Its international involvement, such as involvement with the Blueberry Council of the United States as well as the International Blueberry Organization (IBO) is a testament to its importance within the business. But, the last few years saw a shift in production patterns because of an increase in competition. Countries such as Mexico and Morocco have grown into major participants, which has impacted Chilean exports. The competition is causing the reduction of export volumes as well as a shift towards frozen blueberry exports, which is an alternative option for the majority of Chilean producers.

In order to adapt to the competitive environment, Chile is focusing on the renewal of its varietals, and is by introducing new varieties that are suitable for the climate. The goal is to enhance the mix of export varieties and make Chilean blueberries competitive at the international arena. New varieties of blueberries and technology for postharvest are part of the efforts of the committee to improve the quality of logistics and processes.

The launch of a brand new label from Blueberry Committee Blueberry Committee signifies a commitment to quality and variety renewal. The initiative is a voluntary one, backed by businesses that are willing to invest in marketing programs, seeks to identify Chilean blueberries on international marketplaces. The efforts of the committee to analyze different varieties and produce relevant data to producers highlight its commitment to helping the growth of the industry.

Looking back over the last fifteen years, the difficulties facing those in the Chilean blueberry industry are recognized However, there’s still hope in the coming years. A focus on renewal of varietals and the efficiency of production and transportation procedures is considered to be crucial to compete effectively on global market. The increased marketing and promotional investment are expected to drive the growth in consumption.

Source: Blueberries Consulting