The alarm sounds in an Egyptian mango period. Between July 20 and the close of the season, Egyptian exporters offer their calendars to 50 countries in which the mangoes are transported. In the words of Abdullah Elrehiewy, CEO of Royal Foods, “Mangoes have been regarded as the symbol of summer fruit in Egypt and they have gained a global buzz”.
Elrehiewy recounts the story of Egyptian mangoes “Mohamed Ali Pasha who was the ruler of Egypt between 1805 and 1848 brought mango seeds to Egypt through Southeast Asia, where they were very well-liked during the period. Nowadays, Egypt produces over 200 varieties of mango that come with a broad selection of flavor and aesthetic features. The most well-known Egyptian mango varieties include Awees, Fas, Taymour, Alfons Hendi Menshawi Kobania, Zebda, Mabrouka, Arnaba, Awees, and Sedika. Of the other varieties from outside the country, Kent, Keitt, Heidi, Naomi, Tommy Atkins and R2E2 are the ones most frequently produced. According to the data of the Ministry of Agriculture and Land Reclamation in the year 2020, the area that was that was devoted to mango cultivation in Egypt was 310,019 Feddans (1 feddan equals 0.42 ha) which equates to a total output of 1203743 tons. My estimate is that the current amount amounts to around 2,000,000 tons and is expected to continue increasing. The fresh Egyptian mangoes are thought to be best tasting when compared to mangoes from other nations, and high-quality products will always find buyers.”
In the case of demand Elrehiewy says: “According to statistics, Egyptian mangoes can be exported to more than 50 nations. In Royal Foods, we think attentively about the countries that we export our products to. We know that we cannot be everywhere at once but we do not want to weaken our company.”
Royal Foods’ choice of market is a reflection of the efficiency and popularity among Egyptian exporters. “We have concentrated on our mango business to Europe and the Gulf countries and Russia. We’ll increase marketing activities within the Gulf countries as we believe there is a huge opportunity that has not been explored in the region, however the other markets we have will not remain stagnant. Our strategy for this Gulf markets will be focused and targeted, and will include specific advertising campaigns. Every market needs a specific strategy, and since the Gulf countries are comparable to Egypt regarding their eating fruit in general and vegetables, I’m confident that we’ll be able to achieve higher sales numbers that we’ve already achieved in Egypt.
The market for the mango sector can be tough due to the high volume, diverse range of origins and simultaneous export calendars however, Elrehiewy is optimistic. Elrehiewy says: “Mangoes are produced all across the globe and range starting from South as well as Central America to India, China, Vietnam… However, fresh Egyptian mangoes, which according to research done by experts have the best taste in comparison to mangoes grown in different countries. They have a distinct and delicious sweet flavor and a distinct fruity scent beautiful appearance and an excellent nutrition worth. It’s a rich source of the amino acid tryptophan which helps in the production of serotonin which is which is the “happiness hormone”. Do you have a greater benefit to your business?”
“We launch the campaign on 20th July We are looking forward to receiving requests. Our client portfolio is comprised mainly of our contracted partners, the largest retailers, as well as wholesalers. I’m blessed to have an amazing team of people who are committed to my goals for development until 2030. There are always rapid changes to market. Fortunately we are able to adapt quickly and quickly to changes that occur in the marketplace, which results in more customers and orders.” says Elrehiewy. An example of recent abrupt changes, that range from volatility in the commercial sector to the risk of climate change and a sandstorm struck Egypt in June just prior to the beginning of the growing season. It was a storm it had a direct negative impact on mango farmers.
Despite the harsh temperatures, Royal Foods expects to increase its production in the mango industry, says Elrehiewy. “We have escaped unscathed from the storm that swept through certain areas of the country and I’d like to apologize deeply to those that were affected. We expect a rise in the quantity of our products this year such as mangoes. Moreover, we are in good position to monitor our production as the vast majority of our exports fall under contracts.”
Elrehiewy said, “We’ve been in this industry for more than fifteen years, and clients continue to put their faith on our company. We are extremely attentive to the business’s inputs like seedlings, packing logistics, packaging, etc. The strength of our company lies in having a dedicated team of people who are passionate about fruits and vegetables. We are supported by an international group of experts drawn of different regions and cultures. This isn’t an easy task and we are able to are able to see the results of our labors.”
More information is available here:
Abdullah Elrehiewy
Royal Foods for Export
Tel: +20 111 120 1208
Email: abdullah@royalfoods.co
www.royalfoods.co