Westfalia Fruit stands united with the South African avocado industry in celebration of a significant achievement that has allowed an entry into the China market that is certain to influence the future of agriculture within the country.
Based on Paulina Criticos EMEA Chief Executive Officer for Westfalia Fruit: “As the leading exporter of avocados within South Africa, Westfalia Fruit accounts for 50% of all exports to the avocado industry. The announcement that was made recently about South African avocados gaining access to China’s vibrant Chinese market is not just an achievement in the field of avocado production, but is also a tribute to the vision and determination that is South Africa’s South African government and the Minister of Agriculture, Land Reform, and Rural Development, Thoko Didiza.”
The remarkable feat, which was exemplified with the signature of the protocol in the BRICS summit, has a significant importance in the lives of South African avocado growers and the agriculture community overall. “Westfalia Fruit expresses its sincere thanks to the government and Minister Didiza in addition to the South African Avocado Growers Association and the South African Avocado Growers Association for their commitment in pursuing new avenues for development and growth. With the help of a team The company has achieved this landmark achievement, while promoting development and expanding opportunities for all parties that are.”
Westfalia Fruit has actively driven markets and has supported initiatives. It also has hosted Chinese as well as South African authorities during the final inspections on April 20, 2023. The recognition demonstrates Westfalia Fruit’s dedication to the strictest standards in quality as well as production.
Furthermore, with its current Latin American businesses, the firm has established an impressive presence of Westfalia Fruit avocados within the Chinese market. This provides a great opportunity to allow the company to import South African avocados into China in a way that complements their exports coming from Latin America.
“The new access to the Chinese market is a huge step forward in the South African avocado industry. Not only are we making it possible for a country that is bursting with culinary and dietary variety, but we are also opening the way to an unprecedented expansion and growth in the economy to our avocado producers in the long-term,” says Criticos.
In addition, she said: “China’s emergence as a prospective leading consumer market for avocados provides the opportunity for us to show off the extraordinary taste and quality that comes from South African avocados. Being a business deeply grounded in the pursuit of sustainability and innovation We are thrilled to present our sustainable-grown and high-quality avocados to Chinese buyers.”
In gaining an entry point into the Chinese market and gaining access to the Chinese market, the industry of avocados will be able to have lasting changes to local economies as well as the international scene. Potential to see South African avocados to be accepted by Chinese customers is a thrilling possibility.
In the end, Criticos stated, “The future of the South African avocado industry shines better than ever. We’re excited for the next step which will surely influence the trajectory of the industry, and help to improve the overall economic wellbeing of the nation.”
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Danielle Willems
Westfalia Fruit
Tel: +27 011 076 8358
Email: danielle.willems@westfaliafruit.com
www.westfaliafruit.com