With the expansion of its raspberry selection, Advanced Berry Breeding (ABB) commercially released three brand new varieties: the top-quality Malaika(r) and the premium Malaika(r) as well as Zawadi and Baridi. Three varieties of these are set to be displayed at the upcoming Berlin International Strawberry Festival. Berlin.
Attributes at-a glance
“Each kind of variety has its own unique beauty and distinctive attributes that are unique to each. Malaika (formerly ABB135) is the crown jewel in ABB’s program to breed raspberry. Malaika is the best selection for cultivators who are looking at the top of their the highest quality. It is distinguished by the exceptional firmness and its vibrant flavor. It also comes with a top-of-the-line Clamshell packaging, which ensures there is that there is no water leakage. Additionally, Malaika boasts an extended shelf-life of three or four days in comparison with other ABB brand and is an easy choice to select. This is the choice that is ideal for those who grow in the premium market, who want at doubling their potential sales.
Zawadi (formerly ABB136) is improving the quality of raspberry production through efficiency and adaptability. The growers can count on sturdy, robust plants as well as productive harvests, while saving the plant material. This is a low-cost way to breed raspberry plants for production on a large scale.
Baridi (formerly ABB132) was designed to meet the particular needs of winter farming. Baridi provides growers with an ideal chance to profit from the growing season in winter. It’s a game changer because it doesn’t require any chill in order to flourish, does not have sensitivity to cold and can eliminate the requirement for a dormant state,” explains Gadret,
“In the last eight years, we’ve witnessed the fresh market for fresh raspberries around the world more than double and has transformed from an acreage race into a established, professionally run market. The market continues to develop and margins are becoming less competitive, the requirement to innovate is paramount.” is Hubert Gadret, chief executive director for Advanced Berry Breeding.
“The overwhelming positive feedback received from our growers around the world has affirmed our conviction that we’re making these announcements just at the right moment and at the right time. This is an important moment for us as well as the entire business,” adds Gadret.
You can achieve year-round production by using ABB raspberry cultivars
The addition of three varieties in their selection of varieties for growing allows growers to produce year-round that is an essential element in today’s thriving market for raspberry.
“Our breeding program is not solely on the superior quality and robustness of the raspberries but also adaptability to a variety of regions and growing seasons.” Gadret explains. Gadret.
One of the best examples of a successful production plan can be found in the Huelva Algarve region in the southern part of Europe that is famous by its Mediterranean climate. The varieties of ABB have played a significant role to ensuring continuous production of raspberries throughout the year and benefiting from the cool winters and mild summers.
The three varieties, which include the Malaika The three varieties will be displayed at the ABB stand in Hall 1.2 C-01 at Berlin.
For further information, click here.
ABB
Tel. : (+31) 611 263 448
www.abbreeding.nl.