Retailers can anticipate shipments of Zespri Kiwifruit in the near future, because the first two shipping vessels are leaving New Zealand. The ships are anticipated to reach ports like the Port of Philadelphia and the Port of Los Angeles at the final day of April. Retailers are able to track shipments in preparation for another prosperous Zespri(tm) fruit season.
“We enter this season as the top-selling brand of kiwis for the fourth straight year,” explains Darren LaMothe Zespri’s General Manager North America. “Our performance is built on various factors. However, one important point in defining ourselves is the fact that we grow our kiwifruit to enhance the flavor. The taste is a favorite among consumers. the SunGold Kiwifruit’s refreshing sweetness and has contributed to establishing our brand’s top position. The consumers also enjoy the sweet-tangy flavour that we offer in SunGold’s Green Kiwifruit. It’s been a great year for weather and growth conditions, and we’re expecting an amazing tasting crop in the coming year.”
Based on a 3rd survey of consumers, they had a two-fold higher likelihood to think about buying Zespri Kiwifruit than other brands following a taste of Zespri’s Kiwifruit. Zespri Kiwi. In addition Zespri’s SunGold Kiwifruit had a +40 percent higher score for likeness compared to other top gold brands. Additionally, Zespri’s Green Kiwifruit had a +30 percent higher likeness overall against other top green brands. In order to capitalize on the high popular taste of consumers for Zespri Kiwifruit, the retailers are encouraged to create massive, well-lit displays where consumers can find easily their preferred nutritious and tasty fruit. The Zespri SunGold Kiwifruit continues to drive sales and accounts for the highest percentage of category gain in dollars. If the two kinds that are SunGold together with Green Kiwis marketed together, sales jumped 32% over an alternative brand of green Kiwis. In addition whenever SunGold as well as Green Kiwi organic varieties are added to a display that is a natural effect of halo that is positive in consumer impression.
Display in yellow
For the new season 2024, Zespri updated its iconic yellow display of merchandising to incorporate innovative new designs that tie into the success of its “Taste the Obsession” campaign for consumers. The full digital marketing campaign will comprise social emails, video on the internet and display ads, Ibotta, sampling and events that aim to attract customers to the shops. “We are looking forward to continuing our marketing campaign since people are responding to the message and want in learning more about the dedication and commitment to producing the top kiwifruit available in the world. It’s an incredibly delicious and healthy fruit that meets consumer’s growing demands for wellness and health. To further strengthen our “Taste the Obsession campaign, we’ll introduce the Zespri KiwiBrothers(tm) in North America. The energetic combination consisting of SunGold and Green character names will begin their journey via the social media platform, connected TV along with audio streaming events and other platforms,” explains Jeanne Wilson the Head for Marketing North America.
Contact:
Jill Netzel
Zespri North America
www.zespri.com/en-us