Chilean business David del Curto has been focused on kiwis from 1991. At the time, it was producing and shipped around 1,200 tons and grew to 12,000 tons in the ensuing time. The firm exports kiwis to a variety of countries. One of these markets is India and is growing over the last few times. “Kiwi is the top-rated seasonal fruit and Chile offers an advantage over New Zealand because it pays lower import tax,” Christian Westphal, the director of sales for this variety, explained to Frutas de Chile. Additionally, the decrease in production from Iran and the possible absence of calibers that are small in Chile will likely lead to a successful year in India in the coming year.”
“In 2023 we realized from experience that an increase of New Zealand volume is not enough to provide us with the chance to market in the country where the kiwi’s the origin. China is a discerning market which prefers low-acid, sweet and, sometimes, prematurely ripe fruits. Additionally, a significant chunk of Zespri’s marketing funds is set aside for China and this is making it more difficult for Chilean Kiwis to gain entry into the market.” Westphal explained.
The 2024 winter season was among of the toughest with regards to weather issues including frost and rainfall, phytosanitary problems as well as logistical issues like the stoppage of ports within the USA as well as Canada. The firm exported just under 5,300 tonnes. Europe was the most popular export market for the company with 43% of the market and was then North America with 24% while the last was Latin America with 18%.
Despite the positive shipments in Europe as well as Latin America, evaluating the progress of these markets will be contingent on preseason forecasts in each market according to Westphal. According to Westphal’s executive the company will have chances to grow so long as it is appealing to consumers. “This species is the ideal model of how an industry must be aligned with the consumer, and I am using Zespri. Zespri model. There may be a variety of views on how best to manage the expansion that is occurring in southern parts of the hemisphere during the coming years, however it’s clear that the risk of harvesting and exporting fruit that is not finished results in self-defeating of the business and an erosion of the image of our products,” Westphal added.
“The massive production of kiwifruits with yellow pulp alters the definition of what’s known as an kiwi. And it is this unique fruit that is drawing new buyers. Hayward is, in this instance Chile benefits of our rivals’ powerful advertising campaigns in the name of SunGold and SunGold, which leaves Hayward as a more accessible choice for consumers.” He said.
Source: frutasdechile.cl