To lead the way to a changes in the fruit industry within Chile as well as the surrounding region and to help promote an ardently-planned technological overhaul of the sector, which is currently confronted with changes in the climate and loss in competitiveness, two of the largest nurseries of the country are collaborating.

Nueva Vid, renowned for its impact on the industry of table grapes, is collaborating to Grupo Hijuelas, a holding of companies in the agricultural sector that is becoming a platform to support agriculture development and is active in various marketplaces across the world. This partnership is expected to transform the production of plants across the globe.

Gaspar Goycoolea, president of Grupo Hijuelas, said with joy the fact that Nueva Vid is contributing to an effort by the two companies to ramp the production of fruits across the globe. “Synergies will be able to work together to help the growth of Chilean production of fruit. Chile has to get rid of its negative image and shake off the many years of passiveness to shift to a brand new model of fruit production.” method.”

On the other hand the principal co-partner of Nueva Vid, and the the former president of Fedefruta Jorge Valenzuela Trebilcock stressed the necessity of this partnership. “Fruit that is growing in Chile is in need of a change. It requires improvement in the areas of quality, genetics, as well as the assistance that Nueva Vid will be able to offer to farmers in Chile, Latin America and all over the world, as they join Grupo Hijuelas. Nueva Vid will offer crops that are of high-quality standards with the correct genetics along with agronomic and technical assistance.”

Juan Ignacio Goycoolea, general director of the holding company has highlighted the diversity the merger brings and the scope. “The concept is to incorporate nuevavid’s expertise of table grapes as well as to broaden the portfolio of products with a focus on the larger fruit in the Grupo Hijuelas platform like peaches and cherries to ensure that the Chilean sector is able to also reach additional market segments. Similar to that, Hijuelas’ other units are in the hands of Nueva Vid to deliver an excellent product.”

The outlook for Valenzuela is optimistic. “Chile must be transformed to become a major actor within the Southern Hemisphere. It is necessary to reform globally because of the changes in consumer behaviour. The modern consumer demands unique and top quality goods.”

The merger between Nueva Vid and Grupo Hijuelas will mark the beginning of a new phase in the world of growing fruit that will take the production of fruit trees up to an entirely new level in quality and efficacy.

More information is available here:

Hijuelas Group

Tel. : +56-33-2272725

E-mail: [email protected]

https:// www.grupohijuelas.cl