A Kenyan fresh produce producer is announcing the announcement of a U.S$20 million investment for value enhancement, a decision in response to President William Ruto’s trip in America. United States. AvoVeg Health, led by the CEO Nathan Loyd, plans to begin this investment during the third quarter of 2024.

The company, which mostly exports avocados, vegetables and fruits to Europe is aiming to develop sophisticated machinery to process and packaging avocados, which will help reduce the losses after harvest and help many thousands of Kenyan farmers.

“Our innovative value-added business can solve the major problem that our farmers have to face because of waste issues, and help many farmers throughout our country,” Loyd stated. The project includes the installation of a processing plant for guacamole which is expected to drastically decrease the amount of avocado wasted. Loyd highlighted the alignment of the investment to President Ruto’s innovative and economic targets. His participation as a participant in the Prosper Africa initiative, facilitated by Ruto as well as US ambassador to Kenya Meg Whitman, highlighted the possibilities for increased investment and trade among Kenya as well as the United States, particularly in cultivation of flowers. This venture, which is backed with the support of the Kenyan government as well as a substantial capital investment, is designed to improve the agricultural sector in Kenya.

Source: the-star.co.ke