Bloom Fresh(tm) International Limited has named Paul Farmer as its innovation and quality director of innovation and quality. Farmer has a wealth of knowledge to the business due to his decade-long experience working in the retail sector. He started his career sixteen years ago, working as an Source Technologist in grapes for Amfresh Group, the majority stakeholder and proprietor of Bloom Fresh. Most recently, he played a transformative role in driving growth across the fruit categories at two major UK retailers–Sainsbury’s and Marks & Spencer (M&S). The results include implementation of direct sourcing, advocating innovative ideas, and increasing the quality and consistency of products in meeting customer demands.

The appointment is a definite declaration of Bloom Fresh’s determination to improving the potential of the cherries, grapes and blueberries by bringing innovative solutions that improve farmers’ lives, consumers their experiences and sustainable development.

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“Although the last 10 years of working in the retail industry have been awe-inspiring I feel like it’s that the right moment to join the company,” says Farmer. “This new position is connected to my goal of being able to provide fresh, high-quality produce to customers while enabling growers to produce more sustainably and efficiently both now and in the coming years. I’m excited to be able to play my part in working with growers, retailers, as well as breeding teams from around all over the world in bringing the latest generation of crops to the market.”

“Bringing Paul on board is an important milestone to take for Bloom Fresh,” says Josep Estiarte, Bloom Fresh’ CEO “His distinctive mix of knowledge in sourcing, retail, as well as category expansion will be valuable in our efforts to continue pushing the boundaries of technology and make sure that each Bloom Fresh product is of the very highest standards for high-quality. It’s not only about expanding business, but developing sustainable value both for the grower and retailer as well as bringing quality products to the consumers. It will also mean a greater emphasis on the proper implementation of our brand names and adhering to the minimum standards of quality.”

For further information:

Marie-Anne de Bejarry

Bloom Fresh

[email protected]

www.bloomfreshglobal.com