The Fruit Attraction Sao Paulo is set to take place from the 25th to the 27th of March in the Sao Paulo Expo, bringing all the major players of the vegetable and fruit industry. The conference, jointly organized with Fiera Milano Brasil and Ifema Madrid, is designed to encourage discussions about trade, production as well as market expansion within this sector.

In the words of Edson Fernandes who is the executive secretary for the Sao Paulo Department of Agriculture and Supply this festival is predicted to increase dramatically in 2025 thanks to more space for exhibitions as well as increased attendance.

Mauricio Duval Macedo Director for Fiera Milano Brasil, provided an overview of this year’s event, which will feature the participation of 400 companies from 18 countries, and an expected audience of 15,000 – 20.000 attendees. It will also feature the business gatherings that are hosted by Apex which will include more than 50 potential buyers. The exhibit area has doubling in size and around 90% of the stand space has been reserved.

In addition to large-scale exhibitors In addition, the show will offer opportunities for small-scale or family-owned producers to connect with buyers, as well as international markets. Daniel Antuna from Ifema Madrid pointed out that Brazil’s market for fruit is a potential source of greater visibility and increased market growth.

Waldyr Promicia from Abrafrutas reported that Brazilian fruit exports have surpassed 1 million tonnes, and generated $1.38 billion in revenues which is the equivalent of a 2.04 percent rise. In spite of this, he stressed the need to expand markets, saying that Brazil can dramatically increase production, however it has difficulties in reaching out to new international consumers.

This event also includes discussion on trends in the industry as well as sustainability and the dynamics of markets, and will feature participation of experts, such as Marcos Jank, coordinator of Insper Agro Global.

Source: Abrafrutas