Global fruit-breeding company BLOOM FRESH is delighted to announce the appointment of Campbell Banfield as its new General Manager Australia, New Zealand, Southeast Asia & Korea. This pivotal hire underscores the company’s belief in the huge growth potential that exists in the table grape, cherry, raisin and blueberry industries in these parts of the world.

This appointment follows the successful conclusion of the integration process of IFG and SNFL in Australia where Bloom Fresh was formally launched in late 2024. It also follows Bloom Fresh’s first Grower Open Day for table grapes in Australia in February, where growers from around the country had the opportunity to see a glimpse of the exciting innovation pipeline that Bloom Fresh has in development.

Campbell brings a wealth of experience in the industry with most of his career spent in table grapes. With over a decade of senior leadership roles, Campbell has extensive experience leading large teams domestically and globally across multiple areas including sales and marketing, export, supply and operations, technical and quality, farming production and varietal development.

Previously at Costa Group, Campbell played a pivotal role managing and growing Costa’s extensive partner grower network. Transitioning and growing the farming footprint to new varietals and significantly expanding sales programmes both domestically and internationally, Campbell has built strong relationships across the region.

Campbell Banfield

Reflecting on his new role, Banfield said: “There couldn’t be a better time to be joining Bloom Fresh. Table Grapes are going through a period of transformation, and no other fruit category has the spectrum of flavours and varieties that table grapes offer. Bloom Fresh has, in my opinion, the industry leading position here globally. Add to this the world class portfolio of low chill cherry varieties, which will significantly extend Australia’s cherry window, the recent acquisition of some very exciting blueberry genetics in a market well known for its berry production, and some great domestic opportunities for our raisins business, it makes for a very exciting space over the coming years. These new varietals are poised to deliver exceptional value and growth to our growers, retailers and consumers”.

Josep Estiarte, CEO of Bloom Fresh, commented on the potential impact of this appointment: “We have had the privilege of knowing Campbell for many years and have witnessed firsthand the significant impact he has made on both Costa Group and the industry as a whole. Campbell is widely respected across the industry in Australia, and his deep knowledge of the Chinese and Southeast Asian markets will be instrumental in supporting Bloom Fresh’s growth ambitions in these regions. We are thrilled to welcome him to the team and look forward to seeing how he helps drive our business forward in the region.”
Under Banfield’s leadership, the company is ready to accelerate its efforts to support the lives and livelihoods of growers around the world and reinforce its commitment to breeding a healthier, tastier and more sustainable future.

Contact
Marie-Anne de Béjarry
BLOOM FRESH
[email protected]
www.bloomfreshglobal.com