It is reported that there are reports that the Dutch Organic market suffering from inflation and that the consumers are therefore, not purchasing organic items. However, TOFF has begun the year with a positive attitude. “Our clients will be sharing their worries with us as we’ve read that customers are purchasing less organic goods. The sales statistics, however do not support that assertion,” Jeffrey Moret says.

TOFF collaborates with growers from both the United States and abroad and their acreage grew this year. “Some growers own more acres while others are switching buyers. Growers are benefited as we acquire the entire harvest.” TOFF is a supplier to wholesalers and retailers. “Most is sold to wholesalers where mix pallets are made forrestaurants, for instance. In times of quiet markets and we’re able to sell excess products to wholesalers” Jeffrey says. Jeffrey.

The TOFF team .

The wholesale revenues are also increasing. “We have an extensive range which we add to the moment. There are new specialties, such as mini cucumbers, passion fruit as well as blood oranges. Most fruit and vegetables firm doesn’t have these items within its standard assortment. Also, we have bananas and mini bananas. For there’s been a lot of interest lately, even with the uncertainty of organic markets.”

More greenhouse vegetables

It is believed that the Dutch organic vegetable greenhouse area has decreased all-around. But not at TOFF which grew between 7,5 and 9,5 ha. “It’s difficult to get into the market,” Jeffrey admits, “but it’s all about communicating as well as the proper cultivation strategies.” The greenhouse vegetable farmers face substantial costs of production. “We’re ready to pay a part of this cost, but this is a fact. Rethinking processes is necessary and reduce costs wherever possible.”

“Working in the same manner for many years can blind you to intermediary steps or options for transportation. There’s always an opportunity to make your process more effective. It is not uncommon for us to find creative ways to solve problems. As an example, we’ve eliminated transportation from the procedure. The inspection, distribution, as well as packaging, are now largely performed on the spot. We’ve set up a line for packaging and made sure that the goods can be transported. That makes a significant difference,” Moret explains.

TOFF plans to place particularly on open-ground veggies in the coming years..

The European Commission wants organic farming’s percentage to increase to 25 percent by the year 2030. Every state member must develop the plans required to reach that goal. The plans Jeffrey thinks the current rate of inflation has put off. “Organics are generally slowing down slightly as the market waits for what will happen. It shouldn’t cause any harm; there’s no recession. That’s something I do not think will occur. I’m hoping that the organic market to withstand this.”

Jeffrey is hopeful about his future as well. “The circumstances of the moment definitely affects certain people in financial terms, however the population is becoming more conscious of their diets and are looking to be better. We’d like to see the production of our company to grow as well, so we’ll concentrate on high-quality fruit, greenhouses as well as open-field vegetable. Already, we’re making huge strides in these areas and as an example, an increased Dutch pear crop. We’d like to continue at this level.” Jeffrey concludes.

More information is available here:

Jeffrey Moret

TOFF

Gebroken Meeldijk 52

2991 VD Barendrecht

Tel. : +31 (0)85 070 4572

jeffrey.moret@toffbv.nl

www.toffbv.nl