Australian plums officially launched in Vietnam fruit market

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Australian plums have officially entered the Vietnamese market through launch events held in Ho Chi Minh City and Hanoi. Organized by Summerfruit Australia and Horticulture Innovation Australia (HIA), the events marked the formal introduction of Australian plums to local consumers and trade stakeholders.

The events brought together representatives from more than 20 retailers, importers, and fruit store chains across Vietnam. Officials from Austrade Vietnam, AusCham Vietnam, and the Department of Agriculture, Fisheries and Forestry also attended, along with social media influencers focused on healthy lifestyles and food-related content.

Attendees participated in tasting sessions, sampling different varieties of Australian plums. The events also included discussions on fruit quality, storage, and supply chain logistics, as well as a cooking demonstration showcasing ways to incorporate plums into culinary applications such as desserts and beverages. These activities aimed to highlight the fruit’s potential appeal to the food service and retail sectors.

Australian plums are produced under strict standards for freshness and food safety. With Vietnam’s growing interest in imported fruits, their entry into the market reflects an expansion of fruit import options for consumers and industry professionals.

Horticulture Innovation Australia, the grower-owned research and development organization behind the initiative, works to support the Australian horticulture sector through marketing and trade programs, including collaborative efforts with local and international partners.

For more information:
Trevor Ranford
Summerfruit Australia
Tel: +61 0417 809 172
Email: [email protected]
www.summerfruit.com.au

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