BLOOM FRESH™ has announced that it recently completed a successful, high-visibility campaign in Brazil aimed at strengthening the protection of its intellectual property rights, educating the marketplace and deterring unauthorised plantings of its proprietary table grape varieties.

The campaign combined high-visibility billboards in the Petrolina region, with targeted outreach to key industry associations in Brazil, such as Abrafrutas, the leading grower association representing most producers in the region and to local retailers who source Bloom Fresh’s varieties.

The billboards were deployed across Petrolina -Brazil’s primary table grape production hub- to ensure strong visibility among growers. Featuring some of Bloom Fresh’s key varieties in Brazil -IFG Seven (marketed as COTTON CANDY™, IFG Five (marketed as Sweet Jubilee™), and IFG Eleven (marketed as Sugar Crisp™)- the campaign delivered a clear message: these varieties are protected, and unauthorised planting, propagation, or commercialisation is prohibited.

© BLOOM FRESH INTERNATIONAL LIMITED

Beyond visibility, the initiative signaled that Bloom Fresh actively monitors the market and enforces its rights, creating a strong deterrent effect among those engaging in – or considering – unauthorised activities.

In parallel, letters were circulated to key industry associations of growers (including Abrafrutas) formally notifying growers of Bloom Fresh’s rights, warning against unauthorised use, and encouraging the reporting of suspected infringements via a QR code. This direct communication reinforced the campaign’s message at the grower level and led to valuable infringement leads.

Letters were also sent to key supermarket retailers, reminding them to source varieties only from licensed sources.

© BLOOM FRESH INTERNATIONAL LIMITEDCotton Candy and Sweet Jubilee grapes.

“Brazil is a key market for us, and it is essential that the local community is educated of our intellectual property rights, and those rights are respected to ensure a fair and sustainable industry,” said Angela Macedo, Country Manager for Brazil.

As the company has ramped up its surveillance in Brazil, it is also preparing targeted actions before the local Court against infringing targets already identified through market surveillance.

These actions form part of a continued global push on enforcement of the company’s intellectual property rights.

Contact:
Marie-Anne de Béjarry
Bloom Fresh
[email protected]
www.bloomfreshglobal.com