Recent findings from the National Diet and Nutrition Survey reveal a decline in the UK’s consumption of fruits and vegetables, with only 27% of adults meeting the five-a-day guideline, compared to the previous 33%. Among children aged 11 to 18, the average daily intake decreased from 3.2 to 2.5 portions, the lowest recorded level.

Katharine Jenner from the Obesity Health Alliance expressed concern, stating: “We’ve been told to eat our five-a-day for nearly 25 years, but consumption is going backwards.” Rising food costs make fruits and vegetables less affordable, impacting the choices available to consumers.

Dan Parker of Veg Power noted, “The data shows how far we still need to go to make vegetables desirable, convenient, and accessible.” The British Nutrition Foundation emphasized the need for consistent governmental engagement. Without strategic intervention, there’s a risk to dietary health.

The UK government highlights efforts such as the School Fruit and Vegetable Scheme; however, some stakeholders believe these measures don’t adequately tackle underlying dietary challenges. As economic pressures escalate, there’s a push for enhanced funding, improved nutritional education, and expanded incentives to increase fruit and vegetable consumption.

Source: FreshTalk Daily